INSIDE01
We sit inside your team
We join your Slack, your Linear, your standups. You stop briefing vendors and start working with colleagues. Handoffs disappear because nothing gets handed off.
EMBEDDED TECH FOR LIFESTYLE BRANDS
Built from the inside.
An embedded tech team for Indonesian lifestyle and F&B brands. We sit inside your team, own the full digital stack, and stay for the long term. No briefs, no vendors, no rebuilds.
BACKED BY EXPERIENCE FROM
We embed with your team, run your website, loyalty, analytics, and content, and treat your brand like we own it.
01 · PRODUCTS
What we've built.
We use our clients to inform the products, and our products to improve our clients. Six things, one studio.
FLAGSHIP
Swivel
Agentic e-commerce CRM that turns marketplace buyers into loyalty members.
Live with Arutala Coffee
PAYMENTS
Altura
Reliability layer for merchant payments across Indonesian rails.
AI PRODUCTIVITY
Jotty
Notes that remember what matters and surface it when you need it.
INFRASTRUCTURE
WebhookLane
Webhook debugging and replay you can actually trust in production.
OPEN SOURCE
Chalkboard
Self-hostable management software for billiard halls. Desktop, Docker, or cloud.
OPEN SOURCE
Summit Finance
Self-hostable invoicing and financial management for small teams.
SIX PRODUCTS · ONE STUDIO
See every product we ship
Altura, Jotty, WebhookLane, Summit, Chalkboard, Swivel. What each does, and how to try it.
02 · THE WORK
What we've shipped.
Four brands and products the studio built end-to-end. Tap into a case study or visit the live product.
Arutala Coffee
Loyalty that turned 925 buyers into known customers.
Klaai
Mobile-first meal tracking on our multi-tenant platform.
Swivel
Agentic e-commerce CRM for marketplace-first merchants.
Altura
One API for every Indonesian payment rail.
Full roster and deeper case studies on /work.
03 · HOW WE WORK
Not a vendor. Not a freelancer. An embedded team.
An embedded team reads your roadmap before you read it. We are a long-term insider, not a project-shop.
FULL STACK02
We own the full digital stack
Website, analytics, loyalty, payments, content, internal tools. One partner, one point of accountability, one technical vision that holds across the whole operation.
LONG TERM03
We stay for the long term
No sprint contracts, no handoffs, no rebuilds every two years. We grow alongside your brand, keep the institutional knowledge in-house, and compound.
04 · SERVICES
What we cover, end to end.
When we embed, we own the whole stack. Here's what that typically includes.
COMMERCE
Web & e-commerce
Shopify storefronts, custom checkouts, marketplace integrations.
RETENTION
Loyalty & CRM
Member programs that survive marketplace churn.
INSIGHT
Analytics & BI
Pipelines, dashboards, and the metrics that actually run the business.
MONEY
Payments
Local Indonesian rails, reconciliation, and merchant-of-record patterns.
BRAND
Content & SEO
Editorial systems, Sanity CMS, and search-ready technical foundations.
INTERNAL
Internal tools
Dashboards, operator consoles, and the boring stuff that compounds.
AI
AI integration
Agents and assistants embedded where your team already works.
BACKED BY EXPERIENCE FROM
Our team has shipped products at Traveloka, ByteDance, L'Oréal, Google, and BCA. That experience is how we read your business, not a claim about past clients.
PRICING
Priced like a partner, not a vendor.
Retainers scale with the team you want embedded and the scope you want them to own. See the tiers on the pricing page.
See pricing
Let's build something that lasts.
Tell us about your brand. We respond within one working day.
Start a conversation