Your Brand's Digital Team, Without the Overhead
Indonesian lifestyle brands shouldn't need a full in-house digital team. Kugie embeds as your dedicated digital department — running your website, analytics, loyalty programs, and content — so you can focus on what matters most: building your brand.
What we've built along the way
Tools born from real brand engagements — refined in production, now available for everyone.
Summit Finance
Modern Financial Management for Freelancers and SMEs
Open-source, self-hostable invoicing and financial management application designed to give freelancers and small businesses full control over their finances.
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- Brands We've Embedded With
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- Monthly Active Users Across Client Platforms
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- Platform Uptime
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We Build in Public — and Give It Back
The best tools we've built for Indonesian brands deserve to be shared. That's why we've open-sourced two of our flagship products — giving back to the community that's helped us grow.
Star us on GitHub and join our growing community of contributors
Kugie's solution has revolutionized how we understand our customers, providing deep insights that we didn't know before, which supports strategic decision-making based on data. The detailed data on loyal customers, combined with the swift and efficient service from Kugie, has opened new opportunities for our business to grow.
Pricing - Transparent investment in a team that runs your digital operation
We respect your time. You shouldn't need a discovery call just to see what things cost. Here's what it takes to have a dedicated digital team running your operation.
Digital Launch
A complete digital home — designed to represent your brand credibly and convert visitors. Live in 2 weeks, fully managed by your embedded team.
- ✓5-Page Professional Website
- ✓Domain & Hosting Setup
- ✓Mobile-First Design
- ✓Contact Form Integration
- ✓Basic SEO Foundation
Business Engine
Transform your digital presence into a revenue engine with e-commerce, customer management, and marketing automation — all run by your embedded team.
- ✓E-commerce & Payment Processing
- ✓Customer Management System
- ✓Booking & Appointment System
- ✓Email Marketing Integration
- ✓Sales Analytics Dashboard
Enterprise Command
Your complete digital operation, run by a dedicated team. Custom platforms, business intelligence, and strategic guidance that scales with your brand.
- ✓Custom Enterprise Applications
- ✓Advanced Security & Compliance
- ✓Multi-System Integration Hub
- ✓Business Intelligence Platform
- ✓Dedicated Technical Team
All engagements include ongoing support • Custom scope available
Why Embedded Beats Agency - What You Actually Get When You Work With Us
Most agencies deliver a project and disappear. Kugie embeds with your brand for the long run — and here's what that actually looks like.
Outcomes Over Deliverables
Real Business Outcomes
We don't measure success by lines of code or pages delivered. We measure it by loyalty members gained, order values increased, and revenue grown. Every engagement is tied to outcomes your brand can feel.
Enterprise Experience, Accessible Investment
Our team has built systems at Traveloka, Deloitte, L'Oréal, and BCA. You get that same caliber of thinking and execution — without the enterprise price tag. Built for Indonesian brands at every stage.
Ongoing Partnership, Not a Handoff
We don't deliver and disappear. Kugie stays embedded in your operation — monitoring, optimizing, and growing your digital presence month after month. Your success is literally our business.
Your Data Stays With You
Everything we build, you own. Your database, your analytics, your customer data — it all stays with you, forever. No vendor lock-in, no hostage pricing. We earn your partnership every month.
Our Mission - Running Digital For Brands That Move
We exist to give Indonesian lifestyle brands the same digital firepower that billion-dollar companies have — without the overhead, the bureaucracy, or the agency runaround.
Embedded, Not Outsourced
Scale Smarter, Not Harder — that's our motto. It means your digital operation runs leaner, faster, and smarter because we're inside your business, not outside it. We know your brand, your customers, and your goals — because we live them with you.
Enterprise Quality, Indonesian Context
World-class digital execution, built for the Indonesian market. We understand local payment systems, local consumer behavior, and local brand expectations — because we're from here.
Our Values - The Foundation of Trust
These values guide every decision we make and every solution we deliver, ensuring that our partnerships are built on a solid foundation of mutual respect and shared success.
- Integrity. We show you exactly what we're doing, why, and what it costs. No hidden fees, no surprise invoices, no scope creep without your sign-off.
- Brand-First. Your brand's goals drive every decision. We don't push solutions that look good in our portfolio — we build what actually moves your business forward.
- Innovation & Excellence. We use the same tools and frameworks that power Traveloka and Tokopedia — not because it's trendy, but because your brand deserves infrastructure that scales.
- Reliability. Your digital operation doesn't sleep, and neither does our support. We monitor, maintain, and respond around the clock so your customers never notice a hiccup.
- Flexibility. Your brand will evolve, and so will your digital needs. We structure engagements to grow with you — no rigid contracts, no penalizing you for scaling up.
What We Run - Your Complete Digital Operation
Most businesses today rely on third-party services and databases, giving away control over their most valuable asset: their data. With Kugie, you own your database. We create it. It's yours. With full control of your database, you can unlock new possibilities along the way. Time will tell.
Own Your Data. Control Your Future.
While others lock you into their ecosystems, Kugie builds solutions that put you in complete control. Your database, your rules, your unlimited potential.
100% Ownership
Your data stays with you, forever
Unlimited Potential
No restrictions on how you use your data
Future-Proof
Scale and evolve without limitations
- Your Website & App, Running. A website that's live, fast, and converting — not a project that launches and gathers dust. We build it, run it, and keep it performing.
- Know What's Working. Real-time dashboards that show you what's driving revenue, where customers drop off, and what to do next. Data you can actually act on.
- Content You Control. Publish blog posts, update product pages, and manage your brand's content without waiting on a developer. Your CMS, your rules.
- Always On. Your digital operation runs 24/7, and so does our support. Monitoring, maintenance, and rapid response — so your customers never experience downtime.
Our Team - The Team Inside Your Business
Kugie's strength lies fundamentally in its exceptional leadership team, a group of seasoned professionals whose diverse experiences and proven track records instill confidence and foster trust.
Setasena Randata Ramadanie
Founder & Engineering Manager
Pivotal in architecting Kugie's technological vision and leading engineering efforts. With experience as a Back-End Engineer at Traveloka and Full Stack Developer at BNN, combined with marketing expertise at RISTEK.
Alfina Azaria
Product Manager
Instrumental in managing Kugie's key products end-to-end. Background includes Management Associate at one of Indonesia's largest banks and AI & Data Consulting at Deloitte.
Callista Jinan Ayudya
Head of Marketing & Digital Marketing Strategist
Shapes Kugie's brand presence and drives client acquisition. Her impactful experience at L'Oréal Dermatological Beauty, managing TikTok content to gain over 100,000 new followers.
Gerald Akbar
Founding & Product Engineer
Instrumental in technical architecture and hands-on development. Background includes Software Engineer at Indodana and IT Specialist at BCA, plus Cloud Computing Cohort at Bangkit Academy by Google.
Ready to Have a Team Inside Your Business?
Stop juggling freelancers and agencies. Get a dedicated digital team embedded in your brand — running your website, analytics, loyalty, and content.
Get in Touch
Contact Information
- Email
partnership@kugie.app
Jakarta, Indonesia
Why Brands Embed With Us
- •A dedicated team that knows your brand inside out
- •Full data ownership — your database, your rules
- •Enterprise experience from Traveloka, Deloitte, L'Oréal, BCA
- •Always-on support and continuous optimization
Find Us
Discover our work and read reviews from our satisfied clients on these platforms.
